You just signed a contract with us to start your new website and branding, congrats! We're excited to bring your vision to life, but are you finding yourself in unfamiliar territory when working with a marketing agency? Not sure what those acronyms mean? Never fear, we’ve compiled the most common acronyms used in the marketing industry to help you better understand how we work and what we do when it comes to your projects. From optimization to user experiences and everything in between, this list of marketing acronyms will have you looking like an industry expert in no time!
SEO - Search Engine Optimization
If you're new to the world of marketing, you may not be familiar with all the acronyms floating around. SEO is one such acronym. It stands for Search Engine Optimization and refers to the optimization of your website for getting ranked in search engine result pages. In other words, it's a way to make sure your website appears as high up as possible in search results when people are looking for products or services like yours.
KPI - Key Performance Indicator
A key performance indicator is a marketing term that refers to a quantifiable metric that businesses use to measure success. For example, in the ecommerce world, common KPIs include website traffic, conversion rate, and customer lifetime value. By tracking these metrics, businesses can get a better sense of whether or not their marketing efforts are paying off.
CTA - Call to Action
A CTA is typically a sign up, subscription form, purchase, like, or follow button that you see on websites or social media platforms. They're meant to prompt the user to take some kind of action, hence the name.
UI - User Interface
A good user interface provides users with a friendly experience by allowing them to interact with the product. UI is important in marketing because it can be the difference between a user enjoying their experience with your product or finding it confusing and frustrating.
LPO - Landing Page Optimization
If you're working in marketing, you'll inevitably come across a lot of acronyms. LPO is one of the most common, and it stands for Landing Page Optimization. In short, this means optimizing the page which people visit when they first come to your website. This usually means the home page, but it could also be a product page or any other key page on your site.
Now you're similar with some of the most common marketing acronyms that we use. These are just a few of the terms you'll need to know when working with us. If you have yet to take the next step and set up a consultation call, you can here.