The world of marketing is constantly changing, causing new trends to appear on our screens every day. As a savvy marketer, it helps to keep an eye on what’s happening in the industry so trends don’t take you by surprise. Below are 3 must-know industry updates I’ve noticed over the past few months that’ll help guide your marketing strategies going forward.
1. Brands invest more in social commerce:
Social commerce is the process of buying and selling products or services directly from a social media platform. Today, more than ever before, brands are investing more time and money into promoting their social commerce channels. As a brand, it’s essential to invest in a digital marketing strategy that will highlight your storefront and appeal to your target audience. Social commerce is becoming an increasingly prevalent part of the online shopping experience – it’s time to take a more active role in social commerce.
2. Short-form videos are valued more:
According to a recent study from Adobe, over 75% of consumers prefer watching short-form videos over longer videos. Consumers respond well to short-form video content, and it has been reported that it engages them on a deeper level. Short-form videos have the ability to educate consumers and provide them with valuable information. Because short-form video content is so easy to produce, it has become the preferred format for many marketers. Thankfully for business owners, short-form videos are more easily accessible and have a more authentic appeal to consumers.
3. A social media crisis plan is a growing necessity:
It’s essential to create a plan for when (not if) the unexpected happens. If the COVID-19 pandemic taught us anything, it was to expect the unexpected. In March 2020, only 23% of US organizations had a dedicated crisis response team, despite 95% of global business leaders anticipating a crisis. Whether it’s negative product feedback, site outages, going viral for the wrong reasons, or real-world tragedies, brands must build an effective social media crisis plan.
Today’s world is ever-changing, and I hope to have brought you up to speed on current matters taking place in the industry. At CSS Designs we pride ourselves on providing a white-glove experience for our clients and that includes visualizing the latest trends in the industry. Schedule a free consultation here to take your business to the next level.